How to Recognize Marketing Expenses Paid to Facebook and Google as Valid and Reasonable Expenses?
Currently, we are living in the 4.0 era, where the rapid development of technology allows businesses to use many services from foreign companies through the internet. As a result, businesses are utilizing numerous services provided directly by international partners and paying through personal credit cards, such as Google, Facebook, etc.
To recognize these expenses as valid and reasonable, three conditions must be met:
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It must serve the production and business activities of the company, such as running advertisements to generate revenue.
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There must be a full set of documents as required by law, such as the company’s financial regulations on purchasing advertising services online and authorizing personal credit card accounts for payment to partners; the business department’s proposal for running online ads; acceptance reports and evidence of the actual advertisement campaigns; payment documents through the bank (if using personal credit cards, the company must list the authorized personal card accounts).
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Tax declaration and payment documents for contractors as per Circular 103/2014.
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